Quicken Loans

How many of you filled out one of Quicken Loans brackets where you could win 1 billion dollars? Do you guys think that this is a great advertisement for Quicken Loans and Yahoo that are involved in this competition? I think that this could be one of the best marketing campaigns that has happened as of recently. The reason being is that both of these companys are getting tons of market reaserch and free press with the billion dollar bracket.The press went crazy talking to Warren Buffet and talking about this Challenge which helped to put Quicken loans on the map.They also have no risk because the odds of picking the perfect bracket is 1 in 9,223,372,036,854,775,808 ! Another benefit to this marketing method is that these two companys are collecting 15 million diffrent emails and cell phone numbers. This is being given to them for almost free. This normally would cost a company millions of dollars to get this kind of reaserch. I would love to hear your comments and what you think about this marketing campaign. 

http://www.bizjournals.com/albany/blog/2014/03/quicken-loans-billion-dollar-bracket-challenge.html